Marketing Strategy

• Determine market positioning and identity of organization.
• Create a sound fiscal marketing budget and ascertain best locations for resources through in-kind support, staffing, and board relationships.
• Train organization to manage relationship with media.
• Develop a crisis communications plan.
• Define target markets and methods of access to each market
• Design, budget, and execute a direct mail initiative at the end of the campaign to appeal to donors who give at a lower level.
• Review current website and make recommendations to maximize potential for donations.
• Review current marketing materials and determine the need, scope and cost of campaign materials such as brochures, pledge cards, and visual presentations.  Work with advertising firm on conceptual to final product.