Community Development Services
The most successful nonprofits are also the best at attracting, developing, managing and growing their communities. This is no coincidence. Nonprofit community development is the equivalent of marketing for for-profit entities. At its heart lies good, sound, strategic, two-way communications, well targeted, efficiently distributed, carefully monitored—and continually improved. We also believe in vigilantly protecting a competitive position from negative influences, man-made and natural calamities that can jeopardize a single project or the entire enterprise.
- Determine market positioning and identity of organization
- Create a sound fiscal marketing communications budget and ascertain best locations for resources through in-kind support, staffing and board relationships
- Train organization to manage relationships with media
- Develop a Crisis Communications Plan
- Define target markets and methods of access to each market
- Review current website and make recommendations to maximize potential for relationship building
- Review current marketing materials and determine the need, scope and cost of campaign materials such as brochures, pledge cards, and visual presentations. Work with advertising firm on conceptual to final product
- Assist in planning for and implementation of volunteer programs
- Develop strategies for collaborations with for-profit as well as nonprofit enterprises to advance an organization’s mission.
“Ellen Cokinos is smart, perceptive and incredibly creative. She is especially talented and fearless when it comes to building strategic relationships.”
Spyros Catechis, PhD
Founder and Chief Executive Officer, Southwest Schools and Young Learners Schools
